• Title: Advertising for People Who Don't Like Advertising
  • Author: KesselsKramer
  • ISBN: 9781856698252
  • Page: 470
  • Format: Hardcover
  • Advertising for People Who Don t Like Advertising This is a book by a company that dislikes advertising as much as anyone Yet it makes adverts It has worked with global brands to produce fashion collections and promoted a town with a mass wedding It
    This is a book by a company that dislikes advertising as much as anyone Yet, it makes adverts It has worked with global brands to produce fashion collections and promoted a town with a mass wedding It creates advertising with human, truthful communications The company s name is KesselsKramer Advertising for People Who Don t Like Advertising is partly a creative hThis is a book by a company that dislikes advertising as much as anyone Yet, it makes adverts It has worked with global brands to produce fashion collections and promoted a town with a mass wedding It creates advertising with human, truthful communications The company s name is KesselsKramer Advertising for People Who Don t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place It is intended for anyone who has ever hated a web banner or zapped an ad break.

    One Reply to “Advertising for People Who Don't Like Advertising”

    1. Other than talk about creativity and doing great work as most ad books do, this one talks about ethics and values that would have or do run through the minds of those in advertising. Do you feel right advertising for alcohol? What about fastfood? Kesselskramer recommends drawing up a list of boundaries that you do not want to cross, at the start of your career. And that, felt very much like advice that I have heard in church about being clear on what stance you want to take. (E.g. Okay to marryi [...]

    2. Brilliant. Everything they talked about: their idealogies, concept of whether it's necessary to enter in advertising awards etc. resonated within me. As an Advertising student, it was a refreshing look on the industry. Typically, as a student you begin to hear the same things being repeated to you, and you can't tell whether it is genuine, or just something that has been rehashed for years and has yet to be updated to the 21st century. This book will do one of two things: it either blows your mi [...]

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