• Title: Business Analytics for Managers
  • Author: Wolfgang Jank
  • ISBN: 9781461404057
  • Page: 387
  • Format: Paperback
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    Business Analytics for Managers The practice of business is changing More and companies are amassing larger and larger amounts of data and storing them in bigger and bigger data bases Consequently successful applications of data d
    The practice of business is changing More and companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases Consequently, successful applications of data driven decision making are plentiful and increasing on a daily basis This book will motivate the need for data and data driven solutions, using real data from real busiThe practice of business is changing More and companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases Consequently, successful applications of data driven decision making are plentiful and increasing on a daily basis This book will motivate the need for data and data driven solutions, using real data from real business scenarios It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data driven decision making.Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers Throughout, emphasis placed on conveying data driven thinking While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick start to one of the most powerful software solutions available.The main goals of this book are as follows to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data driven decision problems so they can better communicate with personnel specializing in data mining or statistics.

    One Reply to “Business Analytics for Managers”

    1. I loved this book. It not only shows how to use visual methods for exploratory analysis of data, it also offers a highly accessible intro on regression analysis, it's pitfalls and some cool techniques to get you started. I asked the author for the data files and simply started to recreate and improve on the analytical that he showered in the text.

    2. UsefulI read this for Dr. Jank's graduate level course Statistical Data Mining and it was very useful. I would recommend this book.

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