• Title: Innovations and Organizations
  • Author: Gerald Zaltman Robert Duncan
  • ISBN: 9780471981299
  • Page: 169
  • Format: Hardcover
  • Innovations and Organizations None

    One Reply to “Innovations and Organizations”

    1. Suggested by Rogers' Diffusion of Innovations - since that book is primarily about spread amongst individual adopters. Zaltman et al - not as readable as Rogers but still quite good. Nicely outline the paradox of innovation where large, complex organizations are quick to develop/find innovative ideas but slow to adopt them. Large and complex means lots of ways to collect information. Large and complex obviously creates barriers for adoption.

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