• Title: The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles
  • Author: Marcia Yudkin
  • ISBN: null
  • Page: 354
  • Format: ebook
  • The Sound Bite Workbook How to Generate Snappy Tag Lines Scintillating Interview Quotes Captivating Book or Article Titles and Irresistible Marketing or Publicity Handles In the news business and politics they re called sound bites In advertising they re called slogans or tag lines depending on their placement and use For movies they re called log lines On books t
    In the news business and politics, they re called sound bites In advertising, they re called slogans or tag lines, depending on their placement and use For movies, they re called log lines On books, they re titles or subtitles For people, they re monikers.All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a messageIn the news business and politics, they re called sound bites In advertising, they re called slogans or tag lines, depending on their placement and use For movies, they re called log lines On books, they re titles or subtitles For people, they re monikers.All of these scrumptious word morsels do the job of summarizing in a catchy, memorable phrase or sentence a message, an identity or a positioning statement.This concise, practical workbook takes you step by step through the process of crafting catchy little messages Because they are so compressed and magnetic, they become a powerful business asset.Included are Eight time tested guidelines for productive brainstorming Seventeen fruitful brainstorming methods Ten tips for arranging and tweaking your ideas for greatest impact Twenty two guidelines for selecting your best option Six methods of advanced sound bite masteryThe author of than a dozen other books, including 6 Steps to Free Publicity, Marcia Yudkin is also Head Stork of Named At Last, a naming firm, which helps companies and entrepreneurs create and select effective names and tag lines.

    One Reply to “The Sound Bite Workbook: How to Generate Snappy Tag Lines, Scintillating Interview Quotes, Captivating Book or Article Titles, and Irresistible Marketing or Publicity Handles”

    Leave a Reply

    Your email address will not be published. Required fields are marked *