• Title: The Starbucks Story
  • Author: John Simmons
  • ISBN: 9789814408769
  • Page: 334
  • Format: ebook
  • The Starbucks Story Coffee is a commodity You can get a cup at any caf sandwich bar or restaurant anywhere So how did Starbucks manage to reinvent coffee as a whole new experience and create a hugely successful brand i
    Coffee is a commodity You can get a cup at any caf, sandwich bar or restaurant anywhere So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process The Starbucks Story tells the brand s story from its origins in a Seattle fish market to its growing global presence today This is a story that has unfoldedCoffee is a commodity You can get a cup at any caf, sandwich bar or restaurant anywhere So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process The Starbucks Story tells the brand s story from its origins in a Seattle fish market to its growing global presence today This is a story that has unfolded quickly at least in terms of conventional business development Starbucks is a phenomenon Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world Originally published in 2004 as My Sister s A Barista How they made Starbucks a home away from home , this new 2012 edition has been updated to bring the brand up to date.

    One Reply to “The Starbucks Story”

    1. If you love coffee or are interested in marketing/branding, what are you waiting for? Settle into a comfy chair at Starbucks with your book of choice and read about their history. It is the history that is the most interesting for me (my eyes kind of glazed over at the business part), but the book kept me informed and interested the whole way through. This book does cast Starbucks in a very favorable light, whether the personal beliefs pf the founders and corporate men are embellished or ring tr [...]

    2. Being a big coffee lover Starbucks always intrigued me.This book gives some insight into the workings of the company.

    3. Nice read. Informative and discussed some interesting issues on quality, brand, expansion and community. Was a bit repetitive in some points - felt more like a Starbucks Advertisement.

    4. Book ReviewTitle of Book Starbucks, How they made Starbucks a home away from home?Author John SimmonsAbout authors past work John Simmons has written many other books like: We, Me, Then and It (Year. 2000) and the Invisible Grail (2003)Theme and Period Covered in Book It is Starbucks story from 1971 to 2003.Highlight 1)It is story of Starbucks from its origin in Seattle to its growing global stature today.2)It is story of a brand that was unknown 15 years ago, but now ranks amongst 100 most valu [...]

    5. I think I've officially read too many Starbucks books as this one added little to the body of knowledge. and I don't think the update was substantial. When did "third place" become a mandatory concept to obsess over?

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