• Title: O Poder do Hábito: Por que fazemos o que fazemos na vida e nos negócios
  • Author: Charles Duhigg
  • ISBN: null
  • Page: 217
  • Format: Kindle Edition
  • O Poder do H bito Por que fazemos o que fazemos na vida e nos neg cios Durante os ltimos dois anos uma jovem transformou quase todos os aspectos de sua vida Parou de fumar correu uma maratona e foi promovida Em um laborat rio neurologistas descobriram que os padr es d
    Durante os ltimos dois anos, uma jovem transformou quase todos os aspectos de sua vida Parou de fumar, correu uma maratona e foi promovida Em um laborat rio, neurologistas descobriram que os padr es dentro do c rebro dela ou seja, seus h bitos foram modificados de maneira fundamental para que todas essas mudan as ocorressem H duas d cadas pesquisando ao lado de psDurante os ltimos dois anos, uma jovem transformou quase todos os aspectos de sua vida Parou de fumar, correu uma maratona e foi promovida Em um laborat rio, neurologistas descobriram que os padr es dentro do c rebro dela ou seja, seus h bitos foram modificados de maneira fundamental para que todas essas mudan as ocorressem H duas d cadas pesquisando ao lado de psic logos, soci logos e publicit rios, cientistas do c rebro come aram finalmente a entender como os h bitos funcionam e, mais importante, como podem ser transformados Com base na leitura de centenas de artigos acad micos, entrevistas com mais de trezentos cientistas e executivos, al m de pesquisas realizadas em dezenas de empresas, o rep rter investigativo do New York Times Charles Duhigg elabora, em O poder do h bito, um argumento animador a chave para se exercitar regularmente, perder peso, educar bem os filhos, se tornar uma pessoa mais produtiva, criar empresas revolucion rias e ter sucesso entender como os h bitos funcionam Transform los pode gerar bilh es e significar a diferen a entre fracasso e sucesso, vida e morte.

    One Reply to “O Poder do Hábito: Por que fazemos o que fazemos na vida e nos negócios”

    1. I just read Kelly McGonigal's "The Willpower Instinct", so I can't help but compare the two.Duhigg is an investigative reporter for the NY Times, while McGonigal is a research psychologist, and the differences come across in the writing. McGonigal has a much better grasp on the research and how to apply it, while Duhigg brings in stories that are entertaining but stretch his powers of interpretation. His most annoying stylistic problem is that he breaks his stories up, stopping one to start anot [...]

    2. This is great book, and you need to read it. How is that for a definitive opening line? The reason it’s such a good book is because it uses research to explain how habits are formed and changed. Everyone knows someone who was out of shape, or was a smoker, and then in what appeared as if almost overnight, changed themselves in a short period of time. How did they do that? They formed new habits and changed old ones, that’s how.Do something enough and it becomes a habit, good or bad. This is [...]

    3. Read this because of fascinating NYT magazine excerpt on how Target tracks our buying habits. The rest of the book is not as compelling -- anecdotes sometimes don't support particular arguments he's attempting to illustrate (the Hey-Ya examples being the most egregious), and his section on how social movements occur is weak and unconvincing, and not really about habits, per se. Style and structure were often clunky, and the book seems a bit muddled as its ultimate purpose. I dunno, I guess I was [...]

    4. This may be a crappy review since its going up via iPhone. Sorry. First caveat: I work in research. A big part of my job is creating these habit loops and seeing if they can be altered or enhanced via medication. Second caveat: I'm a nerd and love journal articles, scientific writing, and technical reading, even off the job.Third caveat: I only got to chapter eight. I honestly don't know what I was expecting. By far and large, when there's big buzz about a book I inevitably dislike it with very [...]

    5. Nothing Succeeds Like Success: A Case StudyHey. Have you heard of Thomas Baker? How about Carol Wright? Chris Cameron? Vineet Shaw? Let us discuss Baker.Thomas Baker was an average joe, but not without ambitions. A few years ago, acting on a tip, Tom, a competitive enough guy, decided to take his life into his own hands. What’s more, he decided to pick up one more Self-help book and this time follow up thoroughly on it. No holds barred. He asked around, looked in that wonderful site and finall [...]

    6. I need to start with the obvious – this guy is one of those writers. One of those writers that make you want to track him down and hurt him. And not just him, maybe even his pets too. He assumes you are as thick as dog-shit and that you won’t get what it is he is talking about unless he makes it painfully (PAINFULLY) clear. He has missed his calling. He really should have gone into the self-help book market – let’s face it, assuming your readers are dumb in that market is just ‘respond [...]

    7. I remember reading a story by the famous Malayalam writer Padmarajan called Oru Sameepakala Durantham ("A Tragedy of Recent Times"). It tells of a housing colony in Kerala, bitten by the exercise bug in the early eighties. Someone gets up before sunrise and starts jogging. Soon, he is joined by more and more people until the whole colony is out running, every day. This leaves the houses unattended which comes to the notice of a group of thieves: and they conduct a spate of early morning robberie [...]

    8. Judging from the prologue of The Power of Habit: Why We Do What We Do in Life and Business, the first thing necessary in modifying one’s behavior is to note the actual components of that behavior. The author cites a visit with a military officer in charge of normalizing a village (Kufa) in Iraq. The officer started by observing video of how riots began and noticed that the trouble usually broke out after people had milled around for a while and food trucks and spectators arrived. He changed th [...]

    9. This long-winded book explains how habits form in individuals, organizations, and social groups. Despite the intriguing premise, the verbose anecdotes left me screaming, “I get the point already!” A better book (or article) would have resulted from taking the appendix (a short, practical guide to changing a habit) and adding some of the psychological research and a few brief examples. (After I wrote this review, I discovered Charles Duhigg's New York Times article, which is basically what I [...]

    10. Our local book club read this a few years ago. I thought I had a reviewrhaps it disappeared? Maybe it's still here? I saw a friend currently reading it. I thought this book explained some useful information: Talked about success through good habits - organizational skills ----addictions- habits hard to break and how to create new ones --lots of repetition. ( some basic common sense - but also good tidbits and even validation in some areas) The personal stories of people's lives were interesting. [...]

    11. ‎دوستانِ گرانقدر، همانطور که از عنوان کتاب پیداست، نویسنده در این کتاب به موضوع <عادت> در انسانها پرداخته است و تلاش نموده تا با بهرده بردن از آزمایشات علمی که در خصوصِ این موضوع انجام شده است و رویدادهایِ معروفی که میتوانسته به موضوعِ <عادت> کمک نموده و به نوعی با این م [...]

    12. Enjoyable. The book presents a framework of understanding how habits work, and serves as a guide to show how to change habits.“Once you choose who you want to be, believe you want to change, and it becomes real.” “Visualize the kind of person you would like to become, focus on one habit you would potentially develop, and transform that into what would become natural; requiring no effort or thinking.” “To modify a habit, you must decide to change it. You must consciously accept the hard [...]

    13. This was an interesting collection of research about habits and routines. The book felt Gladwellian in that it combined a variety of case studies while arguing a central theme, just as Malcolm Gladwell tends to do in his books. I think my favorite sections were the ones on Starbucks' training programs, Procter & Gamble's attempts to market Febreze, the safety record at Alcoa, the applications of Hit Song Science, and the historic Montgomery bus boycott of 1955. The overall theme is about how [...]

    14. بيقولك (بس كلام أكيد يعني) لو جبت فار وحطيته في متاهة زي اللي في الصورة دي كده، وبعدين فجاة مع صوت الكليك شلت الحاجز اللي بيفصل بين الجزء اللي الفار محبوس فيه وبين الجزء اللي في حته الشوكولاته الفار هيبدأ يجري علي كل ركن ويشمشم في كل جتى وهياخد وقت طويل على ما هيوصل لنهاية المت [...]

    15. I feel like I’ve just climbed Mt. Rainier. Why you ask? I finished a non-fiction book!So, I started this climbing excursion because I have bad habits. We all do most of the time. My bad habits are eating unhealthy food, drinking too much wine, not getting enough exercise or procrastinating at work. My hubby and I thought, let’s figure out WHY since we both have bad habits we want to stop. We started this buddy read in February. February?! And you're just finishing it? Now don’t let that sw [...]

    16. How do some of us wake up for 6 a.m. jogs every day? What leads people to develop gambling addictions? Why do people brush their teeth every day while never remembering to wear sunscreen? Charles Duhigg answers these questions and more in The Power of Habit, a well-researched book on what motivates us to make the decisions we do in everyday life and in business.Duhigg's background as a reporter shows in this book. He does a good job of stringing together a wide variety of topics to fit his thesi [...]

    17. یکم- فردی به ویروس مغزی مبتلا می شود؛ ویروسی که کارش خوردن بافت مغز است. در نهایت پزشکان به این نتیجه میرسند که باید بافت آلوده را خارج کرد. بافتی که آلوده شده ، شامل حافظه بود و لذا پزشکان نگران از اینکه او بخش وسیعی از قابلیت هایش را از دست بدهد به همسرش هشدار می دهند که از او مر [...]

    18. Duhigg's Power of Habit offered a staggering statistic about our lives: 40% of what we do is habitual. 40 percent! That means that a huge majority of what we do in our lives is practically unconscious and habitually helping us progress or digress. The major takeaways for me include two main insights. First, identifying your habit's cues and rewards gives one understanding of why we do what we do. For example, when analyzing my habit of running, there are specific cues and rewards that both initi [...]

    19. این کتاب یکی از چهار/پنج کتابی‌ست که من در زمینهموفقیت و رشد شخصیو موضوعات مرتبط با آن در طول حدود ده سال اخیر مطالعه کرده‌ام، آن قبلی‌ها که هیچ کدام حتی ذره‌ای هم برایم آموزنده و جالب نبودند، و معمولا هم نیمه‌کاره رها شدند، اما این یکی کمی تا اندکی خوب بود و تا آخر خوانده شد [...]

    20. کتاب فوق العاده ای بود. خیلی بهتر از این دست کتابهای خودیاری و موفقیت. مبتنی بر پژوهش های بسیار درباره ریشه عادات در زندگی فردی، اجتماعی و سازمان ها. هر چند اطلاعات عمومی جالبی هم کسب کردم اما اگه حداقل یکی از عادت های نامطلوبم رو با روشش بررسی نکنم؛ خیلی کم کاری کردم درباره این [...]

    21. با موبایل براش یک ساعت ریویو نوشتم failed داد!الان دیگه حوصله ندارم دوباره بنویسم باشه یه وقت دیگه :|

    22. I thought this would be a self-help book on tips of how to improve habits and it is much more than that. The author analyzes habits on different levels such as in individuals, organizations, businesses and societies. He uses real-life examples and historic events to describe behavioral habits. Since the book was not what I expected I started getting distracted 20% in but pulled through to the end. About half-way of listening to the audiobook I started to do the review of the book I was expecting [...]

    23. معلومتان جديدتان مهمتان جدًا ستعرفهما بعد قراءة هذا الكتاب المعجزة:أولًا : الإنسان عندما يقوم بأي فعل فإنه يفكر مسبقًا فيما سيعود عليه من فائدة من فعله.ثانيًا : الإنسان عندما يقوم بفعل ما بشكل تكراري يصبح هذا الأمر عادة عنده.لحظة!من قال أنهما "جديدتان"؟أليس كل شخص يقوم بالفعل [...]

    24. ""Non esistono organizzazioni prive di abitudini istituzionali. Esistono luoghi dove le abitudini vengono deliberatamente studiate e altri dove invece si formano spontaneamente, spesso sulla rivalità e la paura."Ogni mattina ti alzi; ti lavi e bevi un caffè. La solita strada per recarti al lavoro, le solite facce che riempiono le tue giornate.Detta così la nostra vita è di una tristezza incredibile ma la routine non solo ci dà sicurezza ma ci identifica.Charles Duhigg – giornalista delNew [...]

    25. This book delves into some science behind the notion of "habits". It hands out the "scientific" process of changing habits. In between, there are interesting stories of how individuals, societies and companies can make the best use out of their habits or other people's habits.

    26. من المثير للعجب كيف أن أكثر الأعمال أو العادات التي نقوم بها ولا ندرك الدوافع التي تحركها هي اعمال لها أنماط محددة واستجابات من قبل الدماغ . ولكن الأهم هو إمكانية التعرف على هذه الأنماط ثم التحكم بها للتخلص من العادات السيئة وتعزيز العادات الإيجابية والكتاب يرتكز على هذه الح [...]

    27. Charles Duhigg has three fascinating half-books here. They’re all joined by the theme of habits. He speaks of habits from a personal perspective. Then he talks about business habits, switching from cognitive psychology to organizational psychology. And finally, he talks about sociology. What unifying pattern do these three have? That same old model I learned back in college in 1991… The idea of cues, actions, and rewards is throughout this book. It’s not very new nor very strong; in fact, [...]

    28. A very good book about habit formation. My favorite parts were the various stories and anecdotes the author provided for each lesson about habits. The book is fairly cohesive and my only complaint is that the 'how to use this book' section at the end is a bit too simple and doesn't encompass the ideas in every chapter (such as incorporating keystone habits, etc.). Nonetheless, definitely worth a read. I didn't get this book to try and change any of my habits, but still learned a ton. Here's what [...]

    29. Сэтгэл судлал, хүний зан араншин сонирхдог хэдий ч нарийн мэдлэгээр маруухан надад үнэхээр таалагдлаа. Зуршил хэрхэн үүсдэг, түүнийг яаж өөрчилж болох зэргийг шинжлэх ухааны үүднээс нь тайлбарлаад бодит амьдрал дээрх жишээнүүдийг дурьдсан байна. Анхаарууштай:- Аливаа үй [...]

    30. This book claims to explain how new science can help us stop bad habits. The advice on habit change ultimately comes down to the appendix with the author's personal anecdote about trying to lose weight. The conclusion is obvious and it's not science; it's just some dude's story. People looking for books on using increased awareness of thought loops to change habits would be better served reading something about cognitive therapy or meditation.Much of what he is talking about with automatic respo [...]

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