• Title: TM: The Untold Stories Behind 29 Classic Logos
  • Author: Mark Sinclair
  • ISBN: 9781780671659
  • Page: 311
  • Format: Hardcover
  • TM The Untold Stories Behind Classic Logos TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities The book takes internationally r
    TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose Based upon interviews with the designers responsible for these totems, and encompassing the marks fTM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca Cola logotype, the Penguin Books colophon, and the Michelin Man.Based upon comprehensive research, authoritatively written and including a wealth of archival images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

    One Reply to “TM: The Untold Stories Behind 29 Classic Logos”

    1. From a visual standpoint, it's a fun read and makes an excellent large format book. The backstories themselves were not always as in-depth as I'd like. They sometimes felt like "stories I read somewhere" versus researched histories. I still recommend it because most of it was completely new information to me, and seeing the visual evolution of some iconic logos is fascinating.

    2. Great backstory on the process of turning tiny symbols, brand marks into icons that we know but know nothing about them.

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