• Title: Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life
  • Author: Andy Cohen
  • ISBN: 9780312357931
  • Page: 262
  • Format: Hardcover
  • Follow the Other Hand A Remarkable Fable That Will Energize Your Business Profits and Life When Jonathan West tells people he is in the oil businesshe likes to watch them silently count the dollars he s worth But Jonathan isn t running ExxonMobil or Chevron he s in the olive oil business It
    When Jonathan West tells people he is in the oil businesshe likes to watch them silently count the dollars he s worth But Jonathan isn t running ExxonMobil or Chevron he s in the olive oil business It s a family business and it s facing a crisis Its mom and pop customers are disappearing and the big supermarkets are a threat The business is troubled and needs aWhen Jonathan West tells people he is in the oil businesshe likes to watch them silently count the dollars he s worth But Jonathan isn t running ExxonMobil or Chevron he s in the olive oil business It s a family business and it s facing a crisis Its mom and pop customers are disappearing and the big supermarkets are a threat The business is troubled and needs an urgent reinvention.So what does Jonathan do He engages the services of a consultant who is considered a magician Literally The magician takes Jonathan and his team on a journey of creativity and innovation that helps them to revive and energize their entire business strategy Together they learn how to abandon old assumptions and discover creative new solutions to business And they learn a magic trick or two along the way So will you.

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