• Title: Tactical SEO: The Theory and Practice of Search Marketing
  • Author: Lee Wilson
  • ISBN: 9780749477998
  • Page: 264
  • Format: Paperback
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    Tactical SEO The Theory and Practice of Search Marketing Search engine optimization SEO is an increasingly critical tool for digital marketers Tactical SEO explains how to understand the opportunities challenges and values that SEO can bring to companies
    Search engine optimization SEO is an increasingly critical tool for digital marketers Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term Chapters explore what SEO is and why it matters understanding Google the symbiotic nature of Google and SEO why other search engines matter the restrSearch engine optimization SEO is an increasingly critical tool for digital marketers Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term Chapters explore what SEO is and why it matters understanding Google the symbiotic nature of Google and SEO why other search engines matter the restraints of process driven SEO and the value of opportunity supporting longevity with search ripples thinking about SEO in terms of value, rather than ROI building SEO expertise in house versus outsourcing evaluating success in search marketing and planning for the future.

    One Reply to “Tactical SEO: The Theory and Practice of Search Marketing”

    1. SEO (search engine optimisation) is ever-changing and there is no shortage of advice about how to get your website noticed by the likes of Google. You need to strategize and look at the broader picture and here a book like this, promising a guide to being tactical with your SEO, may come to the fore.The author seeks to go beyond the common technical changes that may be necessary to boost your “SEO juice”, looking at the SEO industry, practices, strategies and methodologies that are involved. [...]

    2. Knowing only the bare minimum about SEO (Search Engine Optimization), this book opened my understanding and mind to an incredibly amount of opportunities and realizations that I didn't even know existed.The book is very detailed and, for such a subject probably even more important,very organized.It reads like a college text book, each chapter detailing what will be discussed, then discussing it and then providing a summary what has been discussed. All of it supported by graphs and illustrations [...]

    3. Lee Wilson discusses how business owners and marketing principals should look at both a long-term strategy and a short-term strategy and combine them together to get the best results. The Key Points at the end of the chapters help the readers evaluate what they have read and revise the authors advice.The author ends Tactical SEO with the message that core constants of SEO that have remained so for decades. Overall, Tactical SEO is a book you should refer if you are new to SEO and want to get an [...]

    4. This is the best simple explanation I have found of how to think about, approach, and accomplish good SEO for your website or blog. The only real issue with the advice in this book is that what works in SEO changes so fast that it's probably already out of date. So read this book for the basic understanding of how SEO works, and then check the latest articles, and you should know enough to be dangerous.

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